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Integrated business communication in a global marketplace

Assignment 3: 10 Cs for Writing Effectively   240 Points

Turnitin not over35%

Review the email to Bobby Johnson found in Chapter 5 under the heading: “Choosing a Channel” in your textbook.

  • Write a three to four (3-4) page paper that answers the following:
  • Identify the communication problems with the email.
  • Using the 10 Cs for Writing Effectively, rewrite the email.

    Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure.

  • Identify which Cs you used where and how that changed the email in terms of the effectiveness.
  • Identify the strategies used for composing a more effective message.

The format of the paper is to be as follows:

  • Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format in a Microsoft Word document.
  • Use headers for each of the subjects being covered, followed by your response.
  • In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

The assignment will be graded using the following rubric:

Outcomes Assessed
  • ·  Evaluate the importance of effective communication in the workplace to employees.
  • ·  Use technology and information resources to research issues in business communications.
  • ·  Practice writing and reviewing written content in the field.

 

Points: 240 Assignment 3: 10 Cs for Writing Effectively
Criteria Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Identify the communication problems with the email.

Weight: 15%

Did not submit or incompletely identified the communication problems. Partially identified the communication problems. Satisfactorily identified the communication problems. Thoroughly identified the communication problems.
2. Using the 10 Cs for Writing Effectively, rewrite the email. Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure.

Weight: 25%

 

Did not submit or incompletely rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Partially rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Satisfactorily rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. Thoroughly rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure.
3. Identify which Cs you used where, and how that changed the email in terms of effectiveness.

Weight: 20%

 

Did not submit or incompletely identified which Cs were used where, and how that changed the email in terms of  effectiveness. Partially identified which Cs were used where, and how that changed the email in terms of effectiveness. Satisfactorily identified which Cs were used where, and how that changed the email in terms of effectiveness.. Thoroughly identified which Cs were used where, and how that changed the email in terms of effectiveness.
4. Identify the strategies used for composing a more effective message.

Weight: 20%

Did not submit or incompletely identified the strategies used for composing a more effective message. Partially identified the strategies used for composing a more effective message. Satisfactorily identified the strategies used for composing a more effective message.

 

Satisfactorily identified the strategies used for composing a more effective message.

 

5. Clarity

Weight: 10%

 

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized.

(Added helpful details.)

6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Weight: 10%

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.

Bonnye E. Stuart

Marilyn S. Sarow

Laurence Stuart

John Wiley & Sons, Ltd

978-0-470-02767-7

iiiiv

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Library of Congress Cataloging-in-Publication Data

Stuart, Bonnye E.

Integrated business communication in a global marketplace / Bonnye E. Stuart, Marilyn S. Sarow, Laurence P. Stuart.

  1. cm.

ISBN: 978-0-470-02767-7 (alk. paper)

  1. Business communication. I. Sarow, Marilyn S. II. Stuart, Laurence P. III. Title.

HF5718.S78 2007

658.4′5–dc22

2006034928

A catalogue record for this book is available from the British Library

ISBN 978-0-470-02767-7

Typeset by Thomson Digital, New Delhi, India

Printed and bound in Great Britain by Bell & Bain, Glasgow

This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.

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