Integrated business communication in a global marketplace
Assignment 3: 10 Cs for Writing Effectively 240 Points
Turnitin not over35%
Review the email to Bobby Johnson found in Chapter 5 under the heading: “Choosing a Channel” in your textbook.
- Write a three to four (3-4) page paper that answers the following:
- Identify the communication problems with the email.
- Using the 10 Cs for Writing Effectively, rewrite the email.
Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure.
- Identify which Cs you used where and how that changed the email in terms of the effectiveness.
- Identify the strategies used for composing a more effective message.
The format of the paper is to be as follows:
- Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format in a Microsoft Word document.
- Use headers for each of the subjects being covered, followed by your response.
- In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
Outcomes Assessed |
|
Points: 240 | Assignment 3: 10 Cs for Writing Effectively | |||
Criteria | Unacceptable
Below 70% F |
Fair
70-79% C |
Proficient
80-89% B |
Exemplary
90-100% A |
1. Identify the communication problems with the email.
Weight: 15% |
Did not submit or incompletely identified the communication problems. | Partially identified the communication problems. | Satisfactorily identified the communication problems. | Thoroughly identified the communication problems. |
2. Using the 10 Cs for Writing Effectively, rewrite the email. Include: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure.
Weight: 25%
|
Did not submit or incompletely rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. | Partially rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. | Satisfactorily rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. | Thoroughly rewrote the email including: content, completeness, correctness, clarity, coherence, conciseness, connection, creativity, courtesy, and closure. |
3. Identify which Cs you used where, and how that changed the email in terms of effectiveness.
Weight: 20%
|
Did not submit or incompletely identified which Cs were used where, and how that changed the email in terms of effectiveness. | Partially identified which Cs were used where, and how that changed the email in terms of effectiveness. | Satisfactorily identified which Cs were used where, and how that changed the email in terms of effectiveness.. | Thoroughly identified which Cs were used where, and how that changed the email in terms of effectiveness. |
4. Identify the strategies used for composing a more effective message.
Weight: 20% |
Did not submit or incompletely identified the strategies used for composing a more effective message. | Partially identified the strategies used for composing a more effective message. | Satisfactorily identified the strategies used for composing a more effective message.
|
Satisfactorily identified the strategies used for composing a more effective message.
|
5. Clarity
Weight: 10%
|
Did not complete the assignment or explanations are unclear and not organized.
(Major issues) |
Explanations generally unclear and not well organized.
(Many issues) |
Explanations generally clear and/or organized. (Minor issues) | Explanations very clear and well organized.
(Added helpful details.) |
6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.
Weight: 10% |
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) | Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) | Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) | Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. |
Bonnye E. Stuart
Marilyn S. Sarow
Laurence Stuart
John Wiley & Sons, Ltd
978-0-470-02767-7
iiiiv
Copyright © 2007 | John Wiley & Sons, Ltd
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Library of Congress Cataloging-in-Publication Data
Stuart, Bonnye E.
Integrated business communication in a global marketplace / Bonnye E. Stuart, Marilyn S. Sarow, Laurence P. Stuart.
- cm.
ISBN: 978-0-470-02767-7 (alk. paper)
- Business communication. I. Sarow, Marilyn S. II. Stuart, Laurence P. III. Title.
HF5718.S78 2007
658.4′5–dc22
2006034928
A catalogue record for this book is available from the British Library
ISBN 978-0-470-02767-7
Typeset by Thomson Digital, New Delhi, India
Printed and bound in Great Britain by Bell & Bain, Glasgow
This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.