What are the contextual factors that may influence your message?

Instructions:

1. Read and study Chapters 5 and 6 (pp. 152-217) in your text to review the principles of developing and delivering a leadership presentation with PowerPoint[Symbol]. This assignment, together with Assignment Six, focuses on a “stand-up extemporaneous presentation” (p. 159 in your text).
2. Select a real problem or situation where you work or select a community / public issue that you are passionate about. You will gain the most benefit from this exercise if the problem is a real business situation that you are involved with at your place of employment or in your community.
3. Your purpose is to explain the problem and your solution to a specific target audience (visualize the audience in a conference room) and persuade them to take a specific, tangible action step.
4. To begin the planning for your presentation, complete a Strategic Communication Analysis using the template provided with your welcome e-mail.
5. Refer to the rubric on the following page to guide your work.

Example of a GOOD Topic for a Problem-Solution Persuasive Presentation
Topic Purpose Target Audience
Telecommuting Convince VP of HR (your boss) to pilot test telecommuting for selected positions in your office Your boss and HR benefits committee
Example of a BAD Topic for a Problem-Solution Persuasive Presentation
Topic Purpose Target Audience
Global Warming Convince people that global warming is a problem Who would be in the conference room?

Communication Strategy Analysis: Problem-Solution Persuasive Template

Note: Answer the questions in bullet point format, using complete sentences and proper punctuation / grammar for each bullet point. Do not exceed one page.
Problem
What is the problem you’re trying to solve? How does it impact the organization or group?
Purpose
What is your objective or what do you want to accomplish with this presentation?
Audience
Who is your target audience (decision makers)? Is there a secondary audience? What are the audience characteristics and interests relevant to your message?
Context
What are the contextual factors that may influence your message?
Message
What is your overall message? What do you expect others to feel and do because of your message? What’s the best method for organizing your message?
Information
What information must your presentation include?
Benefits
How can youbuild support for your position? What are the benefits to your audience if they take the action you recommend?
Objections
What objections can youexpect? How can you address or minimize the objections?
Page BreakRubric
Communication Strategy Analysis
Problem-Solution Persuasive Presentation

Problem • Provides a clear definition of the problem
• Identifies a least two negative effects from the problem on the organization
Purpose • Provides clear, accurate statement of purpose or purposes for the presentation
Audience • Identifies primary audience (and secondary audience if appropriate)
• Describes at least two relevant audience characteristics or interests
Context • Identifies at least two contextual variables
Message • Provides a clear, single sentence summary of the message
• Describes what the audience should do and feel as a result of the message
• Identifies a specific organizing pattern for the message (e.g., problem-solution)
Information • Identifies at least three pieces of information important to the audience
Benefits • Identifies at least two benefits from the audience’s perspective (meeting a want or need)
Objections • Identifies at least two objections the audience might raise
• Identifies strategies for addressing or minimizing the objections