Read the case and answer the following questions regarding the Apple case on page 55 of the textbook.
- How has Apple implemented the marketing concept?
- Describe the role of Apple stores as an important part of its marketing strategy?
- What will Apple need to do to maintain product innovation and customer loyalty?
This assignment is due by midnight, Central time on Sunday, at the end of week one. No late assignments will be accepted without advance permission from the instructor.
On this and every other case assignment you must meet the minimum standards for depth and organization. Any case analysis that is under 500 words (not counting title and references) will receive a zero. Each case also must have a minimum of 3 outside references, not counting the textbook or (in the week one case) the Apple web site.
A Sample Case Analysis has been attached in the assignments section, along with this first case assignment for your review. This sample gives you a clear example of how the required case analysis format should be delivered. Follow this format in your analysis.
Do not use the Key Marketing Issues used in the sample case. Each case will have its own set of Key Marketing Issues which you will choose based on the details of the case content and the class reading. Follow this format on all 8 case analyzes.