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Identify the customer’s key issues

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the following six suggestions:

 

1. How you will hook your listener

 

2. Identify the customer’s key issues

 

3. Make the recommendation

 

4. Stress benefits, not features

 

5. Make the close

 

6. Respond to objections

 

Write a one-page formal business letter to your supervisor explaining your campaign.

 

Write a one-page office memo to your co-workers outlining the campaign.

 

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

 

 

 

NEED IN-TEXT CITATIONS FROM THE FOLLOWING REFERENCES:

 

REFERENCE:

 

Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication (2nd ed.). Upper Saddle River, NJ: Pearson.

 

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