Identify several barriers to communication when a company attempts to conduct business in another country. Give examples from your experience and the business world.
How might these barriers be overcome?
Are the differences primarily based on etiquette or are there cultural variations that impact the way that business is conducted?
Learning Activity #2: Going Global
What are the key choices a company must make before reaching the final decision to go global? Identify some key criteria.
Give an example of a product(s) that flopped overseas due to poor decision-making. How would you recommend that this product be marketed?