Chat with us, powered by LiveChat

Promotional and Advertising Strategies

Assignment 3: Promotional and Advertising Strategies

Due Week 9 and worth 240 points

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

  1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
  • Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Submitted by RSaleem on Fri, 2015-08-28 09:14

teacher rated 368 times
price: $20.00

BUS 508 Assignment 3 Promotional and Advertising Strategies

body preview (0 words)

file1.docx preview (2005 words)

Running xxxxx PROMOTIONAL xxx ADVERTISING xxxxxxxxxxxxxx

xxxxxxxxxxx xxx ADVERTISING xxxxxxxxxxxx

Promotional xxx xxxxxxxxxxx Strategies


xxx 508



xxxxxxxxxxx xxx xxxxxxxxxxx xxxxxxxxxx

xxx xxxxxxxxxx xxx xxxxxxxxxx xxxxxxx in many xxxxxxxxxx are xxxxxxxxxxxxxx xxxxxxxx due to xxxxxxxx xxxxxxxxxxxxx The xxxxxxxxxx industry is xxx left behind and is xxxxxxxxx xxxxxx new opportunities and xxxxxxxx Increase in safety xxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxxx and xxxxxxxxxxxxxxxxx xxx a xxx xxxxxxx xxxx are spearheading change in the xxxxxxxxx xxxxxxxx xx companies has been made xxxxxxxxxx xxx only those that xxxxxxxxx xxxx to add value xxx guaranteed their xxxxxxxxxx xxxx xxxxx xxxx xxxxxxx two xxxxxxx xxxxxxxxxx xxxxxxxxxxx Toyota xxxxxx xxx xxxxxxx xxxxxxx xxx xxx marketing xxxxxxxxxx xxx strategies that have enabled their xxxxxxxx in the recent past. xxx study xxxx reveal that xxxxxxxxxxxxx xxxxxxxxxxxxxx xxx aspiration xx the usage xx new

– – – more text follows – – –

Buy this answer

joycePosted inUncategorized