Research the measures of marketing performance. You may rely on general research in the area or focus on an industry that is related to your career. Complete the following:
- Discuss 3 measures of marketing performance.
- Analyze the metrics that are used to evaluate the measures.
- Provide a case study of a company that exemplifies the best practices of each measure.
This section of the paper should be 3 pages in length and use research from the library’s full-text databases.
Researching Net Marketing Contribution Over the Life Cycle
Apply these concepts to the real world. This section must address the following:
- Present 2 marketing strategies, and analyze how they can affect the net marketing contribution in the short-term.
- Analyze net marketing contribution in the introductory stage.
- Analyze net marketing contribution in the late-growth stage.