How did a company, the leader in video rentals at the end of the 20th century, end up in bankruptcy court?
Read the Overview of Blockbuster Video at
Do some research on Blockbuster Video. Search credible articles and reports from the APUS library, the Internet and other professional journal periodicals (i.e. Forbes, Newsweek, Wall Street Journal, etc.)
Also review Blockbuster’s most recent Form 10-K from the SEC which is available at www.kccllc.net/documents/1014997/1014997110928000000000001.pdf
Answer the following questions and/or statements in detail 2 to 3 pages:
1. How did a company, the leader in video rentals at the end of the 20th century, end up in bankruptcy court? Use credible sources and research to support and explain.
2. Identify the top five (5) missteps over the last decade or so that doomed Blockbuster. Be sure to consider changes in technology, competition, consumer preferences, etc. Use credible sources to support and explain.
Make sure you format your papers in proper APA 6th. Be sure to properly cite your sources inside your text using APA 6th citations rules as well as proper APA referencing guidelines in your “References” (bibliography) section at the end of your papers.