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Determine the organizational culture

Due Week 9 and worth 300 points

A study by the U.S. Sentencing Commission recognized the importance of organizational culture and its impact on an organization’s commitment to ethical conduct and compliance with the law (LRN, 2006). Imagine that a business of your choosing is concerned about recent ethical breaches by its employees. The business has hired you as a consultant to evaluate the current ethical climate of the organization. The leadership has requested that you to develop a comprehensive survey that the business can use to determine the ethical climate of the organization. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

In preparation for this assignment, read the article titled “Measuring Your Organization’s Climate for Ethics: The Survey Approach”. Also, for tips on writing effective survey questions read the article titled, “Writing Good Survey Questions”, located athttps://www.surveymonkey.com/mp/writing-survey-questions/.

Write a four to six (4-6) page paper in which you:

  1. Provide a brief (one [1] paragraph) description of the organization for which you are providing consulting services.
  2. Recommend key steps that the organization can take to create a strong culture.
  3. Develop an introduction paragraph to the survey explaining the tie between organizational culture and ethical conduct.
  4. Designate at least two (2) groups within the organization who will take the survey, and provide a rationale as to why these two (2) groups should complete the survey.
  5. Develop a one (1) paragraph invitation to participate in the survey explaining the purpose and intended use of the survey.
  6. Develop criteria for conducting the ethical climate survey of the organization. The criteria should identify:
    1. Who the target audience is;
    2. The method by which the you will administer the survey;
    3. Instructions for participants on accessing and completing the survey.
  7. Construct at least three (3) sample questions that address each of the following areas (12 questions total). At least two (2) of the twelve (12) questions should require an open-ended response.
    1. Determine the organizational culture
    2. Examine the ethical climate of the organization
    3. Examine the impact of existing ethics training program(s)
    4. Determine the overall satisfaction of employees with the management on leading the organization in an ethical manner
  8. Write a concluding paragraph that summarizes the intent, the purpose, and expected impact of conducting the ethical climate survey.
  9. Use at least three (3) quality academic references in this assignment. You may include the resource(s) provided in the assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Explain the variety of leadership theories and roles.
  • Analyze the formation and dynamics of group behavior and work teams, including the application of power in groups.
  • Evaluate ways organizational culture can be managed and promote ethics in an organization.
  • Use technology and information resources to research issues in leadership and organizational behavior.
  • Write clearly and concisely about leadership and organizational behavior using proper writing mechanics.

Click here to view the assignment rubric.

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 240 Assignment 3: Promotional and Advertising Strategies
Criteria Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

Weight: 10%

Did not submit or incompletely compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Partially compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Satisfactorily compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Thoroughly compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.

Weight: 15%

Did not submit or incompletely recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Did not submit or incompletely provided a rationale to support your recommendations. Partially recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Partially provided a rationale to support your recommendations. Satisfactorily recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Satisfactorily provided a rationale to support your recommendations. Thoroughly recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Thoroughly provided a rationale to support your recommendations.
3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

Weight: 15%

Did not submit or incompletely proposed two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Did not submit or incompletely provided a rationale for your response. Partially proposed two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Partially provided a rationale for your response. Satisfactorily proposed two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Satisfactorily provided a rationale for your response. Thoroughly proposed two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Thoroughly provided a rationale for your response.
4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

Weight: 20%

Did not submit or incompletely analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Did not submit or incompletely suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Did not submit or incompletely provided a rationale for your response. Partially analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Partially suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Partially provided a rationale for your response. Satisfactorily analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives.  Satisfactorily suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Satisfactorily provided a rationale for your response. Thoroughly analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Thoroughly suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Thoroughly provided a rationale for your response.
5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.

Weight: 15%

Did not submit or incompletely determined the most effective advertising medium for a company in the selected product category. Did not submit or incompletely supported your response with two (2) examples of the effectiveness of the chosen medium. Partially determined the most effective advertising medium for a company in the selected product category. Partially supported your response with two (2) examples of the effectiveness of the chosen medium. Satisfactorily determined the most effective advertising medium for a company in the selected product category. Satisfactorily supported your response with two (2) examples of the effectiveness of the chosen medium. Thoroughly determined the most effective advertising medium for a company in the selected product category. Thoroughly supported your response with two (2) examples of the effectiveness of the chosen medium.
6. 5 references

Weight: 5%

No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.
7. Writing Mechanics, Grammar, and Formatting

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting. Partially free of errors in grammar, spelling, punctuation, or formatting. Mostly free of errors in grammar, spelling, punctuation, or formatting. Error free or almost error free grammar, spelling, punctuation, or formatting.
8. Appropriate use of APA in-text citations and  reference section

Weight: 5%

Lack of in-text citations and / or lack of reference section. In-text citations and references are provided, but they are only partially formatted correctly in APA style. In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
9. Information Literacy/Integration of Sources

Weight: 5%

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.   Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
10. Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Information is partially clear with minimal reasons and evidence that logically support ideas.  

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