Which communication channels did each company use?

Continue using the two companies you worked with last week. (Coca-Cola & Pepsi)

Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company’s marketing communication channels and tools to achieve desired branding and positioning.

• Which communication channels did each company use?
• Which communication tools did they use in each channel?
• How was it effective or ineffective for each company?
• How did you assess the effectiveness?

Format your paper consistent with APA guidelines.