You may choose any company that interests you. The company that you choose will be the same one used for each of the Jack Welch Five Slides and during your Practicum.
What You’ve Been Up To
- What have you done in the past year to change the competitive playing field?
- Have you bought a company, introduced a new product, stolen a competitor’s key salesperson, or licensed a new technology from a startup?
- Have you lost any competitive advantages that you once had—a great salesperson, a special product, a proprietary technology?