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e. Is there a connection between brands that are known throughout the world and global advertising?

Global Advertising and Brands

Unlike an ad message created for one market and then used in another market, global marketing is created for a worldwide audience. Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible? Which comes first? Explain your answer and give examples.

 

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