What are the principal conclusions that you derive from this analysis?

Company to use is Estee Lauder.

Ratio Analysis:

Since no student has submitted Part 2 of the Final Project, I want to offer that you studied a lot of significant ratios in Chapter 4. I will look for the key ratios in your paper to include ratios falling under the major ratio types (you don’t have to use all of them but a few from each category:

• Liquidity Ratios
• Activity Ratios
• Profitability Ratios
• Financial Leverage Ratios
• Shareholder Ratios
• Return on Investment Ratios – Especially the DuPont Formula 

From the syllabus – Prepare Financial Ratio Analysis:

Prepare a financial ratio analysis of the company that you selected for the Company Analysis Project.

The analysis needs to address:

• What are the principal conclusions that you derive from this analysis?
• How do the ratios compare to those of the firm’s principal competitors (or industry ratios)?
• Which ratios suggest good performance and why?
• Which ratios should be of concern to management and why?

The grading rubric is as follows:

1. Demonstrate an understanding of financial ratio analysis and address the following – 50%
   1. What are the principal conclusions that you derive from this analysis?
   2. How do the ratios compare to those of the firm’s principal competitors (or industry ratios)?
   3. Which ratios suggest good performance and why?
   4. Which ratios should be of concern to management and why?

2. Use of academic and professional databases, periodicals, analysts reports, news articles – 25%

3. Well organized and follow a logic pattern of analysis and discussion – 10%

4. Professional business standards and meet APA formatting requirements – 10%

5. Few errors in grammar and punctuation, complete sentences – 5%