Explain how a supermarket retailer can estimate the degree of market saturation for a given location.
G03 Principles of Retailing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.
Respond to the items below.
Part A: Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.
Part B: What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket? How can a conventional supermarket effectively compete against a food-based superstore?
Part C: Explain how a supermarket retailer can estimate the degree of market saturation for a given location.