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Identify Video Game Console Industry performance surrounding these key issues

Read the case study, “Video Game Console Industry in 2012” on pages 602-612 in the text and address the following questions: Book, Contemporary Strategy Analysis, 8th Edition, Robert M. Grant

Consider an opportunity for a new video game company entering into the market; provide the following analysis for the new company looking to compete:

1.Does the Video Game Console Industry have any opportunity for new entrants?

2.Identify Video Game Console Industry performance surrounding these key issues:

oExpansion Opportunities

oOperating efficiency

oGrowth strategy

oCustomer retention

oCultural Considerations

oOverall Sales


3.Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:

oAnnual Report

oSEC Form 10-K

oAnnual Shareholders Proxy Statement

oCompetitive/Industry Information

4.Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.

5.Would you invest in a new video game startup company entering under the identified market conditions?  Please explain why or why not.



•Write between 1,500 – 2,000 words (approximately 3 – 5 pages) using Microsoft Word in APA style

•Include the following 5 sections:  I. Executive Summary, II. Statement of the Problem, III.  Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V.  Recommended Solution, Implementation and Justification.

•Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date.

•At least 80% of your paper must be original content/writing.

•No more than 20% of your content/information may come from references.

•Use at least three references from outside the course material; one reference must be from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

•References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.


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