Create a marketing plan for your business.
This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.
Part 1:
In three to four pages, address the following areas:
-
Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
-
Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
-
Include ongoing costs as well as one-time fees.
Part 2:
In five to six pages, address the following areas:
-
Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.
-
Discuss the benefits of market research.
-
Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.