Assess how each ad draws on the elements in Maslow’s Hierarchy of Needs to appeal to prospective customers.
Advertising and the Hierarchy of Needs
Find three commercials of products in the same industry. For example, you could choose three brands from the automobile industry such as Mercedes, Harley Davidson, and Ford. Each brand should have different target markets. You may use YouTube videos or commercials from the company’s websites. Be sure to properly cite the sources of the videos.
In a media presentation of your choice, assess how each ad draws on the elements in Maslow’s Hierarchy of Needs to appeal to prospective customers. Include in your assessment a comparison of the ads and the approaches they take to addressing these needs. For each ad, briefly explain the target markets and the value propositions afforded by the respective products. Is there an overarching theme in all three? Include the demographics segmentation for each brand (age, gender, ethnicity, income and wealth, occupation, marital status, household type and size, etc.) What, if any, distinctive characteristics distinguish them from one another?