Define diversification and its necessity in risk management.

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howRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:

• What steps can this company take to diversify its portfolio?
• Define diversification and its necessity in risk management.
• Discuss at least 5 steps to diversify the card business.
• Please give at least 6 suggestions of how and where funds can be allocated for new investments.