Disscustion

First part
Using the “Macro External Environmental Analysis” found in Course Documents, identify typical macro external environmental areas.

Identify two or three examples of current macro external environmental facts or trends (e.g., demographic: aging population; socio-

cultural: job and career opportunities for women; economic: global competition; political/regulatory: attention to federal deficit) and

discuss the impact of such facts/trends on business and non-business organizations.

Second part
Review your own organization’s mission statement. If you believe your organization lives up this statement, explain why. Sometimes

using examples can be helpful. If you do not think your organization lives up to this statement, tell us what you think the mission

statement should be based on the actions of the people in the organization.