Why is it important to establish credibility to help audiences accept your messages.

Press Release Assignment

It is important to establish credibility to help audiences accept your messages. With this in mind, please write a press release (see pp. 235-6 in Chapter 8) regarding your imaginary company’s new acquisition or merger. Incorporate the 7 bullet point characteristics listed on p. 128. Indicate where you are illustrating each bullet point. However your press relief should be in paragraph format.

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