External and Internal Environments

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Researchthe company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database(http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report willoften provide insights that can help address some of these questions.1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose.Assess how these segments affect the corporation you chose and the industry in which it operates.2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporationyou chose. Evaluate how well the company has addressed these two (2) forces in the recent past.3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the nearfuture.4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on howthe corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.5. Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic thecorporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fixits most significant weakness. Justify your choices.6. Determine the company’s resources, capabilities, and core competencies.7. Analyze the company’s value chain to determine where they can create using the resources, capabilities, and core competenciesdiscussed above.8. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA orschool-specific format. Check with your professor for any additional instructions.• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and thedate. The cover page and the reference page are not included in the required page length.The specific course learning outcomes associated with this assignment are:• Identify how the six segments of the general environment affect an industry and its firms.• Identify the five forces of competition.• Analyze the external environment for opportunities and threats that impact the firm.• Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.• Use technology and information resources to research issues in business administration.• Write clearly and concisely about business administration using proper writing mechanics.THE GRADING FOR THIS ASSIGNMENT1. Thoroughly chose the two (2) segments of the general environment that would rank highest in their influence on the corporation youchose. Thoroughly assessed how these segments affect the corporation you chose and the industry in which it operates.2. Thoroughly chose the two (2) that you estimate are the most significant for the corporation you chose. Thoroughly evaluated how wellthe Thoroughly chose the two (2) that you estimate are the most significant for the corporation you chose. Thoroughly evaluated howwell the company has addressed these two (2) forces in the recent past.3. Thoroughly predicted what the company might do to improve its ability to address these forces in the near future4. Thoroughly assessed the external threats affecting this corporation and the opportunities available to the corporation. Thoroughlygave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Thoroughly justifiedyour answer.3. Thoroughly gave your opinion on the corporation’s greatest strengths and most significant weaknesses. Thoroughly chose the strategyor tactic the corporation should select to take maximum advantage of Thoroughly gave your opinion on the corporation’s greateststrengths and most significant weaknesses. Thoroughly chose the strategy or tactic the corporation should select to take maximumadvantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Thoroughlyjustified your choices.4. Thoroughly determined the company’s resources, capabilities, and core competencies5. Thoroughly analyzed the company’s value chain to determine where they can create using the resources, capabilities, and corecompetencies discussed above.5. Exceeds number of required references; all references high quality choices