Sustainability of a Brand During Rapid Global Expansion

Read the case “Banyan Tree: Sustainability of a Brand During Rapid Global Expansion” and analyze the following issues:Analyze the external environment as well as the internal organization; determine the key success factors and the distinctivecompetencies that Banyan Tree Hotels & Resorts (BTHR) has been developing over the years.Identify the service vision elements that Ho Kwon Ping has developed. In which ways does his service vision make BTHR a superiorservice provider?If you were Ho Kwon Ping, which operating strategy would you pursue and which further steps would you take to implement it?Then, prepare an executive report of at least than 2,000 words (do not merely answer the above case questions) using the followinglayout:Cover PageExecutive SummaryTable of ContentsList of Tables and FiguresBackgroundIssue StatementAnalysis of the ProblemAlternatives Analysis and Selection CriteriaRecommendationsAction and Implementation PlanReference List (focus on 7 to 12 for this assignment)AppendicesAdditional instructions:Be sure to remain concise and write in a business style.Support your analysis of the problem with reference to the case and rely on conceptual frameworks and models found in the textbookreading and supplemental resources.Base your recommendations on clear and specific decision criteria (qualitative and quantitative).WHAT has happened with Banyan Tree since this story was published?Use the APA referencing system.