write a small and real business or brand and design a digital marketing plan
My individual requirements about this assessment：
words:2400-2600
I prefer to write a small and real business or brand and design a digital marketing plan for it. But please write this plan use knowledge that you are good at, it would be better 🙂
Please read the coursework outline in details that our advisor provided because it is very specific. And attention please send to me this essay before the uk time at 24:00!!!
Please remind that we should write content, executive summary and recommendation and conclusion at least.
Appendices: Please add 2-4 diagrams(like tables, cartograms,fan diagrams…) in this essay.
Reference: Please use 10-12 references in this essay, and you can also use 1-2 theories or sources in the textbook which called “principles of marketing”. And I provide you with some reference reading as follow that you can use in references.
E-Marketing Excellence. 4th Edition Routledge, 2013
Dave Chaffey and P.R. Smith, ISBN: 978-0-415-53335-5
Services Marketing. Integrating Customer Focus Across The Firm. 2nd European Edition (2012), McGraw Hill,
Wilson, A., Zeithaml, V., Bitner, M.J and Gremler, D.D:
ISBN: 13978-0-07-7131715.
E-Business Strategy: Text and Cases, McGraw Hill
Paul Phillips, ISBN 0077098374
Services Marketing- People, Technology, Strategy. 7th Edition, Lovelock, Christopher and Jochen Wirtz.
Pearson Education International, ISBN: 0-13-205676-3.
