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Study Abercrombie & fitch case study and build a strategy following the point.

When writing the essay make sure you write the title of each section( part1, section… part 2, section…)

Not allowed to make any changes.

INTRODUCTION

Problem statement section : a brief statement (1-5 sentences) of how you view the central problems of Abercrombie& fitch brand portfolio and explain why you view them as you do. What information is needed to solve the case?

PART ONE

A. Critically evaluate Abercrombie & Ficth marketing strategy in Europe (segmentation, targeting, positioning) as outlined in the case study)

B. Conduct a review of A&F marketing mix adopted in the European market and recommend a course of action to whether standardise or adapt the product mix in the european market.

SECTION1: Critical review of the marketing mix

SETION2: Recommended product mix strategy

SECTION3: rationale

PART TWO

C.Critically appraise A&F experiential strategy outlined in the case study as well as taking into consideration the recent defining sales in 2015.

SECTION 1: critical appraisal

D. Identify new opportunity for growth and develop a marketing communication strategy for A&F brand in a European market of your choice.

SECTION1: Opportunities for growth

SECTION2: Recommended marketing communication and rationale

E. Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?

CONCLUSION

REFERENCES ( try to use credible articles from British library, books and 100% free from plagiarism)

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