When writing the essay make sure you write the title of each section( part1, section… part 2, section…)
Not allowed to make any changes.
Problem statement section : a brief statement (1-5 sentences) of how you view the central problems of Abercrombie& fitch brand portfolio and explain why you view them as you do. What information is needed to solve the case?
A. Critically evaluate Abercrombie & Ficth marketing strategy in Europe (segmentation, targeting, positioning) as outlined in the case study)
B. Conduct a review of A&F marketing mix adopted in the European market and recommend a course of action to whether standardise or adapt the product mix in the european market.
SECTION1: Critical review of the marketing mix
SETION2: Recommended product mix strategy
C.Critically appraise A&F experiential strategy outlined in the case study as well as taking into consideration the recent defining sales in 2015.
SECTION 1: critical appraisal
D. Identify new opportunity for growth and develop a marketing communication strategy for A&F brand in a European market of your choice.
SECTION1: Opportunities for growth
SECTION2: Recommended marketing communication and rationale
E. Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?
REFERENCES ( try to use credible articles from British library, books and 100% free from plagiarism)
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