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Marketing

Marketing

In today’s competitive global marketplace, supply chain executives are actively concerned with the resiliency of their supply chains. Stanford University Professor Hau Lee has coined the phrase “The Triple A” supply chain [Agility; Adaptability and Alignment] as a framework to
understand supply chain operations. As the new hire in supply chain management, the supply chain manager has tasked you with the preparation of a briefing memo on the how and the why of the Triple A supply chain framework.
Prepare a briefing memo (maximum of one page length – use normal margins and an 11 or 12 size font) in which you explain how the Triple A framework relates to supply chain resiliency. Remember, managers do not like to read voluminous lines of verbal discussion.Present key concepts using bulleted points and use short paragraphs to support the key bulleted concepts.

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