Research, analyse and explain how a new or enhanced mobile presence could enhance the promotion and sales for an organisation of your choice. Discuss and recommend a development path for a new or enhanced app for the organisation.

• Explain the mobile industry, trends, challenges and applications• Explain and evaluate the use of mobile applications features such as multitouch, accelerometer and other interfaces• Explain the impact of the mobile applications for the business transactions• Evaluate the impact of the mobile applications for the business transactions• Critically evaluate and identify relevant applications to make business processes more efficient in an organisation