What are the key public policy agencies and their roles of tv industry in Australia?

1Group ProjectGroup Project Overview: Students will be broken up into four groups andassigned a country to investigate (Britain or Australia). As a group, students areexpected to answer 8 questions on their country and make a presentation on thefindings.Due date: the answers and presentation are both due on your presentationdate.Evaluation: Each group will have 30 minutes for their presentation andquestions. The answers and presentation is worth 40% of your total grade andwill be evaluated as follows:• Research 40% (e.g. How deep have you dived into the available sources?)• Rational 40% (e.g. Have you sufficiently answered all the questions? Is thereinternal consistency between your answers?)• Style 20% (e.g. Is your answer document well written, presented andsourced? Was your presentation clear, concise and creative?)Questions:1. How do people receive and use TV?In our class, I’ve demonstrated that in Canada 94% of Canadians subscribeto TV. Cable is the most used platform, followed by satellite. Only a smalland declining proportion of the population rely on free, over-the-air TV.Nearly 1 in 5 Canadians has broadband and the Internet is a growing sourceof TV programming. Many Canadians watch TV programming from theInternet, but spend only a small amount of time doing it (i.e. high reach, lowfrequency activity). The introduction of Netflix raises questions about howthis may change.Canadians love TV – they watch some 26 hours a week of TV. Specialty TVchannels are very prominent. The TV viewing environment is veryfragmented.2. Who are the top broadcasters and their top shows?In our class, I’ve demonstrated that in Canada CTV, Global and CBC areamong the largest broadcasters in Canada. CTV and Global are also part oflarge conglomerates who own the top specialty TV channels.2The top shows are largely American, although domestic shows have beenmaking progress and are close to breaking the top 20.3. Who are the top TV distributors? How do they package their channels?Rogers is the largest cable TV distributor in Canada. It has a basic package,specialty packages and premium packages. Shaw cable packages in a similarway.Satellite TV operators Bell and Shaw Direct also have basic, specialty andpremium packages. Satellite operators package based on theme/genre (e.g.news, sports, variety).4. What are the public policy objectives for TV?Canada’s broad policy objectives are in the Broadcasting Act. In othercountries, they could be in a Communications Act.5. What are the key public policy agencies and their roles?CBC, CRTC, Industry Canada are the key ones in Canada. CBC is the publicbroadcaster and is mandated, among other things outline in the broadcastingact, to create high quality, original content. CRTC regulates the industry toensure the creation of high quality original content.6. What are the key rules, regulations and financing methods for original TV?If you are going to create programming the market wouldn’t otherwise, youcan create an institution that does it (e.g. CBC) or regulate the private sector.In Canada, access to foreign broadcasters is restricted so Canadianbroadcasters can profit from access to their shows and invest some of thoseprofits in Canadian shows. The CRTC also limits the number of licensees toensure each licensee is profitable. Cancon quotas (e.g. exhibition,expenditure) are applied to ensure the creation of programming.Simultaneous substitution, genre protection, Canada Media Fund andproduction tax credits and important rules/funds.7. What are some current public policy challenges facing the TV industry?In Canada, some timely public policy issues are: vertical integration, usagebased-billing, over-the-top TV.38. What are the pros and cons of their approach to TV compared it to Canada?Sources:Provide a list of the sources you referenced.