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Assignment 1: Generating Repeat Customers

Last week, you completed your analytics strategy, which detailed the metrics and conversion goals for the apparel company to generate new customers. For your last assignment, you will look to take these consumers to the last two phases of the marketing funnel and turn them into repeat customers and brand promoters.You must complete the following:Describe the need for repeat customers and their impact on the overall business.Summarize the additional impact created by these loyal customers promoting your e-commerce site.Analyze specific tactics that the apparel site could utilize to drive repeat customers and create brand promoters. Use specific examples for each.Tasks:Address the following:Describe the need for repeat online customers and their impact on overall business.Explain the additional impact created by these loyal customers promoting the e-commerce website.Recommend at least three specific tactics that your apparel company’s website could utilize to gain repeat customers and create brand promoters. Describe each tactic in detail.Deliverables:Ensure the following:Your strategy statement should be 500 to 750 words.Use proper MLA formatting.Save your assignment as a Microsoft Word document attached to your post in the Discussion Area.Name your document AI_ADVA407_W6_A1_Lastname_Firstinitial.doc.Submit the document to the W6 Assignment 1 Discussion Area byTuesday, February 16, 2016.Assignment 1 Grading CriteriaMaximum PointsContentSummarized the need for the e-commerce website to drive repeat business.10Described the value and benefit of creating loyal brand promoters.10Provided strategies with specific examples of how to generate repeat customers.15Provided strategies with specific examples of how to create brand promoters.10FormatFollowed current MLA guidelines for writing style, spelling, grammar, and source citations.5Total:50[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} <![endif] StartFragmentEndFragment

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