SOCIAL MEDIA RESEARCH PAPERWhat is expected in your analysis• Explain why you chose this campaign• How and why did the campaign go viral?• Who are the key players that initiated the campaign, and what was their interest in doing it? What historical circumstances triggered the campaign? (track the source of the campaign)• Who was the intended audience?• In your estimation, what were the weaknesses and strengths of the campaign? What was the effect of the campaign and how long did it last?
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