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Write about creative management and marketing

essay of 1500 words (+/- 10%) The essay should be double spaced with a 12 point font (Arial preferred).

The actual word count of your essay must be specified on your essay script.
Word counts over 1650 words will be penalised by 5 % for every 250 words over.

ESSAY TOPICS

4.Networking has always been a cornerstone of successful dealings.

However, interacting with people from different national cultures can lead to surprisingly innovative solutions to unexpected opportunities, but failing to recognise cultural differences and to accommodate the other party’s etiquette can set a professional relationship off on the wrong foot. In the long run, it can pose a significant obstacle to meeting mutual objectives.

Critically analyse the link and importance between networking and different cultures in today’s dynamic and global commercial world.

General assessment criteria

The above titles are designed to be broad in scope. Therefore your answer should be narrowed down to an aim that should be clarified in your introduction.

Define concepts and provide sources for them before applying them.

Critique theories by comparing and contrasting them.

Enrich your synthesis with illustrations to underpin theories and your arguments.

Diagrams, Models Tables and Graphs should be appended to the essay. A maximum of three Appendices is permitted.

Structural Criteria

The essay should be double spaced with a 12 point font (Arial preferred).

The actual word count of your essay must be specified on your essay script.
Word counts over 1650 words will be penalised by 5 % for every 250 words over.
There should be a minimum of 10 different, academically credible references in your text. Non academic references such as CD Rom, Internet and serious Business Press sources can be included in addition to the ten academic references.

Module Learning Materials

Core texts

Kim and Morbaugne (2005) Blue Ocean Strategy Harvard Business Review Press ISBN 1 59139 619 0

Kaufman, J.C. and Sternberg, R.J. (2006) The International Handbook of Creativity Cambridge University Press

Supplementary texts

Afuah, A. (2009) Strategic Innovation: New Game Strategies for Competitive Advantage Routledge

Bilton, C. (2006) Management and Creativity: from creative industries to creative management, Blackwell Publishing

Brown, S and Eisenhardt, K (1998) Competing on the Edge: Strategy as Structured Chaos, Harvard Business School Press

De Brabandere, L (2005) The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception, Dearborn

Fineman S (2003) Understanding Emotions at Work Sage

Ford C M and Gioia M (1995). Creative Action in Organisations, Sage.

Gadde L E and Hakansson H (2001). Supply Network Strategies, John Wiley & Sons.

Gronroos C (2000). Service Management and Marketing: A Customer Relationship Management Approach, 2nd Ed, John Wiley & Sons.

Henry, J (2001) Creative Management, Sage

Ind N. and Watt C. (2004) Inspiration – Capturing the Creative Potential of your Organisation Palgrave McMillan

Kelley, T and Littman, J (2006) The Ten Faces of Innovation: Strategies for Heightening Creativity, Profile Books, London

Kilduff M. and Tsai W. (2003) Social Networks and Organisations Sage

Kuratko D F & Hodgetts R M (2001) Entrepreneurship – A Contemporary Approach, Fifth Edition, South-Western Thomson Learning

Lewis, R.D. (2006) (Edition 3) When Cultures Collide: Leading across Cultures, Nicholas Brealey International:Boston;London

Mauzy, J. and Harriman, R. (2003) Creativity, Inc: Building an Inventive Organization , Harvard Business School Press, USA

McDonald M, Rogers B and Woodburn D (2000). Key Customers, Butterworth Heinemann.

Michalko, M. (2001) Cracking Creativity Ten Speed Press

Proctor, Tony (2008) (Edn 2) Creative Problem Solving for Managers Routledge
Tietze S, Cohen L. and Musson G (2003) Understanding Organisations through Language Sage

Trompenaars and Hampden-Turner (1998) Riding the Waves of Culture McGraw Hill

Tushman and Moore (1988). Readings in the Management of Innovation, Sage.

Vandermerwe S (2000). From Tin Soldiers to Russian Dolls, Butterworth Heinemann.

Watkins, M. (2003) Managing Creativity and Innovation (Harvard Business Essentials S.) Harvard Business School Press
Journals

California Management Review
European Journal of Innovation Management
European Journal of Purchasing and Supply Management
Harvard Business Review
International Journal of Entrepreneurial Behaviour
Journal of Creativity and Innovation
Journal of Organisational Behaviour
Industrial Marketing Management

Electronic databases and AV Materials
EBSCO Database – Electronic Journals

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