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Review of an Integrated Marketing Communication plan

Attached file is a PPT used in a presentation, which is an Integrated Marketing Communication (IMC) plan for a specific company.

Assume that you are the client and are evaluating the presentation that the agency team has made to you. Your boss has asked you to sit in on this presentation and report on the strengths and weaknesses of the agency’s proposed integrated marketing communications plan.

Please prepare a report for your boss detailing these strengths/weaknesses and providing an overall evaluation based on the two IMC plan.

You may want to organize your evaluation around the major components of the presentation (objectives and target audience selection, creative strategy, media strategy, integration with other promotion elements, etc.) or you may have a different way of organizing your comments.

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