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MC PLAN; EVALUATION on the company CORONA (the beer)

Presentation Rubric

Category

4

3

2

1

Eye Contact

Always has eye contact with audience.

Most of the time has eye contact with the audience.

Sometimes has eye contact with the audience.

Does not have eye contact with the audience.

Enthusiasm

Very enthusiastic about the topic during the presentation.

Most of the time enthusiastic about the topic during the presentation.

Sometimes enthusiastic

about the topic during the presentation.

Does not appear enthusiastic about the topic during the presentation.

Preparedness and Organization

Very prepared and organized during the presentation.

Most of the time prepared and organized during the presentation.

Somewhat prepared and organized for the presentation.

Does not appear to have prepared for the presentation.

Speaks

Clearly

Speaks very clearly. Very easy for the audience to understand.

Most of the time

speaks clearly. Easy for the audience to understand.

Sometimes speaks clearly. Sometimes easy for the audience to understand.

Does not speak clearly. Difficult for the audience to understand.

Knowledge of

Content

Knowledge of IMC plan very clear. Student shows full understanding of content during presentation.

Knowledge of IMC plan is clear most of the time during the presentation.

Knowledge of IMC plan is sometimes evident during the presentation.

Knowledge of IMC plan is not clear. Student does not show understanding during presentation.

Visual Aid for 4 media vehicles

Visual very easy to see and read. No crowding of words, complimentary text of color and backgrounds

Visual is easy to see and read most of the time during the presentation.

Visual is somewhat difficult to read, pictures may be difficult to see. Some crowding of text on slides.

Visual is difficulty to read and see. Pictures and text are not clear.

MK/CO313 Spring 2016 Final Group IMC written plan rubric due Monday, May 2nd by 5pm, on D2L

General instructions:

Each student should post the final copy of their group plan on D2L in the dropbox in order to receive credit for their work.

Do your best work; this plan can be used for your digital portfolio!

Formatting: 25 pts

Headings are consistently formatted (4) (sub headings are ok)
Title sheet with Brand you are representing and group members, date (3)
Page numbers, bottom right corner (1)
Grammar/Spelling: Edit your paper and use complete sentences; there will be a 1 pt deduction for each error up to -6 pts (6)
Alphabetized Works Cited page in APA format (1)
Works Cited page with a minimum of 5 sources; if the source is not in APA format, then there is a point deduction. (5)
Minimum of 5 sources correctly cited within the text of the draft in APA format (5)
Content: pts

Complete T.A. profile Demo/Psycho/Behavior/Geo (8)
Branding clearly addressed in Background (2)
All 6 forces in the marketing environment are clearly addressed and are relevant (12)
Clear and concise Communication Strategy, with evidence that it is complimentary to the Brand’s marketing strategy (3)
SMART communication objectives, a minimum of 3 (did you use the resources on D2L?). (9)
Clear and concise Promotional strategy that explains your components of the promotional mix (3)
SMART promotional objectives, a minimum of 3 (did you use the objectives from Powerpoint on D2L Ch.17 ?) (9)
Creative Approach: Innovative and creative approach to executing objectives. Be your approach is appropriate for each of the communication objectives, and or target markets (6)
Media Planning and Strategy:
Clearly identify each media vehicle (at least 4) with specific information on the reach, frequency and grp. (12)
Organize media vehicles correctly within each major category, Advertisements/Sales Promotion/ P.R./ Personal selling (4)
Include an in-text citation for each of the 4 media vehicles in regards to where you obtained your R/F/G. (4)
Budget: Reiterate the cost of each vehicle in a table, and tally your complete budget. (9)
Execution timeline: Include a visual/ diagram/ table of the timeline for each of your vehicles. Provide a brief explanation of how they help you achieve your communication and promotional objectives.
Evaluation: Clear discussion of how you will evaluate each vehicle as it relates to your communication strategy objectives and promotion objectives. Explain the tools you will use. (8)

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