Discuss Social media & digital marketing communications report for University of Wolverhampton

1. This a group work for digital management. This assignment divide into two part. fist part is Group presentation (in pairs) of your analysis of the current digital provision of the organisation and your recommendations for a new and improved digital strategy. second part is a group report.you must analysis according to my presentation ppt (I have uploaded ).Your report must contain the following elements:
– situational analysis, including a review of the current digital provision
– Communication objectives
– Audiences and message strategy
– strategy/ recommendations for improving the current situation
– recommended tactics
– Gantt chart with timings
– Budget
2. the structure is below: PROJECT OVERVIEW

SECTION 1: CONTEXT ANALYSIS
1.1 Customer Context
1.2 Business Context
1.3 Internal Context
1.4 External Context
SECTION 2: Barriers
2.1 SWOT Analysis
• Strength
• Weakness
• Opportunities
• Threats
2.2 Key issues
SECTION 3: CREATIVE IDEA: CONCEPT PROPOSITION AND CREATIVE DEVELOPMENT
3.1 Target Market
3.2 Objectives
3.3 Strategy and Creative Concept
SECTION 4: ENGAGEMENT STRATEGY: COMMUNICATIONS MIX CHOICES AND PROMOTIONAL RECOMMENDATIONS
4.1 Communication mix choices
4.2 Budget and Timing
reference
appendix ( you should make a giant chart according to my appendix 1,2 I uploaded)
3. this report must analysis university of wolverhampton (UK)
4.I uploaded a sample of this report, that should be useful.