Create a User Generated Content Marketing Campaign for the Ricoh Arena.

Assignment Remit:

Create a User Generated Content Marketing Campaign for the Ricoh Arena. This campaign should encourage followers to create and share User Generated Content, not only in relation to the MTV Crashes Coventry Event, but other events at the stadium.

The objectives of this campaign are
• to raise brand awareness of the Ricoh Arena
• to capitalise on positive brand associations with other brands currently connected with Ricoh Arena.

The campaign should detail the actions, tools, timelines and metrics to achieve the above campaign objectives.

Your report should include appropriate digital marketing theory and industry examples to underpin your campaign.

Module Learning Outcomes:

ii. To explore the range of digital marketing channels available to organisations in order to undertake digital marketing planning
iii. To critically evaluate consumer motivations in terms of user generated content and the associated impact of this, on a firms marketing communication