Identify how can you find a message to reach out to your target market that will appeal to them while being within the brand parameters of the Share a Coke Campaign.

just answer the questions on 1 page only make it simple and creative answersplease add the exact details to the questions!
u can put details to numbers like the target market and audiencesSituation
Coca Cola is one of the most known brands around the world. In Canada, older people have been drinking it for years and regard it as part of a tradition. In terms of soda sales, The Coca Cola Company (TCCC) has held the largest market share in all Canadian provinces except in Quebec where Francophones tend to prefer Pepsi. This has been consistent ever since the late 80’s / early 90’s as Pepsi’s strategy to capitalize on local differences appealed to this population.Your mandate
Building on the success of the “share a coke” campaign, your tasks is to increase sales of Coca Cola by 500 000 cans over the course of summer 2016.Questions:
• Begin by attaching a numerical value in terms of individuals to your objective – how many people must you reach? At what frequency do you want your target audience to purchase cans of coke – i.e. are you looking to influence non-users, all users, light/medium/heavy users
• Your target market must be defined – this can be any segment you feel is large enough & can perform the necessary actions to achieve your campaign goal.
• Identify how can you find a message to reach out to your target market that will appeal to them while being within the brand parameters of the Share a Coke Campaign.
• Understand at what level will having such a strong brand (Coca Cola) will assist you in reaching your goal.
• Use the case template provided for the first few cases to get you accustomed to the format.