The term “research” means “to search again.” True False 10 points Save Answer QUESTION 2
Keeping customers is less important that getting customers. True False 10 points Save Answer QUESTION 3
Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of: performance-monitoring research. basic research. total quality management. the scientific method. 10 points Save Answer QUESTION 4
Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good? Product Place Price Promotion 10 points Save Answer QUESTION 5
Briefly discuss the difference between basic and applied marketing research. In your discussion, be sure to define each type of marketing research (basic and applied). Give an example of when a company may want to use basic research and an example of when a company may want to use applied research. (You may use a specific example from the textbook, or your own example.)
Path: pWords:0 10 points Save Answer QUESTION 6
All information is valuable to a marketing manager. True False 10 points Save Answer QUESTION 7
Computer databases provide an efficient way to find published information. True False 10 points Save Answer QUESTION 8
Which of the following is an important characteristic that is used to evaluate the value of information? Timeliness Relevance Completeness All of the above 10 points Save Answer QUESTION 9
A body of facts in a format suitable for decisions making is known as: information. the Internet. a database. data. 10 points Save Answer QUESTION 10
What is the difference between an Internet and an Intranet? (Be sure to use buzz words and chapter vocabulary in your response.)
Path: pWords:0 10 points Save Answer QUESTION 11
“Overtime Question” (aka Extra Credit): During our first class session we engaged in an ‘ice-breaker activity’ where students built rapport with one another and met each other.
State one new person you met and briefly describe what you learned from the student’s introduction.