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Conduct an environmental and competitive analysis of the firm and discuss the potential consequences of its current performance.

Task 1

Conduct an environmental and competitive analysis of the firm and discuss the potential consequences of its current performance.                                    (Limit:1000 words/25%)

 

Task 2

Drawing on relevant models, conduct an internal analysis.                   (1000 words/25%)

 

Task 3

Using strategic choice models, discuss the possible strategic trajectories or paths that your chosen company could follow in order to break away from its current industry and open up new market opportunities. Justify your argument.             (limit:2000 word/50%)

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