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Discuss what a company can do to maintain brand equity.

Please follow 6th edition APA format  including ample research.  It  is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is  organized.


Question 1:


Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.


Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.


Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?


Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?


Question 5:

Define direct marketing and give some real world examples.

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