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What is termed as a written document that serves to guide marketing initiatives across the organization?

2.Type of accounting in which financial data are provided concurrently or prospectively to internal users is called?

     

Financial Accounting

     

Managerial

Accounting

     

Auditing

     

Cost Accounting

 

3.Individuals become a member of this organization by paying a fixed prepayment amount?

     

Health and Safety Organization

     

Health and Maintenance Organization

     

International Labor Organization

     

None of them

 

Organizations made up of professional members committed to leveraging information technology to better serve the healthcare industry is called?

     

HIMSS

     

HAMVS

     

HAVS

     

None of them

 

In which reimbursement method is a defined dollar amount per day for care provided?

     

Per Diagnose

     

Per Diem

     

Cost Plus Percentage for growth

     

Cost

 

What refers to the totality of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by humans over time?

     

Market Trend

     

Product Demand

     

Consumer Behavior

     

None of them

 

“Patient Account” in Healthcare Organizations is treated as?

     

Account

Receivables

     

Account Payables

     

Cash Receivables

     

Cash Payables

 

Which type of organizations are granted tax exempt status?

     

For Profit Organizations

     

Not for Profit Organizations

     

Both

     

None of the Above

 

What aims to define the organization’s culture?

     

Mission

     

Vision

     

Value

     

None of them

 

What is the difference between the benefits a consumer perceives from the purchase of a product, service, or idea and the cost to acquire those benefits?

     

Product Cost

     

Product Value

     

Customer Value

     

None of them

 

What is called the translation of observable events into quantitative terms?

     

Metrics

     

Measurements

     

Both

     

None of them

 

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society at large is called _________.

     

Advertisement

    Promotion
     

Marketing

     

All of the above

 

What is termed as a written document that serves to guide marketing initiatives across the organization?

     

Marketing Plan

     

Marketing

Strategy

     

Product Planning

     

All of them

 

SWOT Analysis stands for:

     

Strength, Weakness, Opportunity, Threat

     

Strategic, Willingness, Optimistic, Threat

     

Strength, Weakness, Optimistic, Threat

     

All of the above

 

TRICARE is the tile of what?

     

General Public Health Program

     

Politician Health Program

     

Children Health Program

     

Military Health Program

Type of accounting in which data are provided retrospectively to external users is called?

     

Financial Accounting

     

Managerial

Accounting

     

Auditing

     

Cost Accounting

 

The design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving consideration of product planning, pricing, communication, distribution, and marketing research is considered to be _________.

     

Promotion

     

Advertisement

     

Marketing

     

Social Marketing

 

Payments which are made by individuals who buy individual insurance policies, pay for services themselves, and/or pay for part of those services through copayments and/or deductibles?

     

Out of Pocket Payments

     

Private Health Insurance

     

Both

     

None of them

 

 

 

What are the means actually used to record phenomena?

     

Metrics

     

Algebra

     

Calculator

     

All of them

 

Tasks are becoming more efficient and effective due to the use of?

     

More Manpower

     

Reducing Tasks

     

Automation

     

None of them

 

Which aspect of the strategic marketing process brings healthcare marketing closer to tactical implementation?

     

Positioning

     

Segmentation

     

Diversion

     

None of them

 

If a measure is taken at several points over time or by various people, the measure will generally be consistent. Which measurement is this?

     

Measurement Reliability

     

Measurement Relativity

     

Measurement

Connectivity

     

None of them

 

What is defined as the process of dividing the total market into groups or segments that have relatively similar needs for products and services?

     

Regional Segmentation

     

Relative Segmentation

     

Market Segmentation

     

Both B & C

 

PDCA cycle in Japan is known as?

     

Shewhart Cycle

     

Deming Cycle

     

Marketing Cycle

     

None of them

 

________ variation is the range of values that a quality metric can take as a result of different causes within the process.

     

Process

     

Cause

     

Range

     

Both A & C

 

Which method is used to measure the process variation; and is tracked and controlled in an effort to improve the quality of the process?

     

Metrics Process Control

     

Algebra Process Control

     

Statistical Process Control

     

None of them

 

ABC Costing Method is used to determine?

     

Product Cost

     

Revenue

     

Fixed Cost

     

Marginal Cost

 

The process of converting the goals and objectives of the organization’s operating plan into financial terms is called?

     

Expensing

     

Costing

     

Budgeting

     

None of them

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