What are the benefits of having a different acquisition strategy to Greene King? How are they trying to penetrate foreign markets?
Use relevant strategic management tools and techniques to evaluate the current strategy of Marston’s PLC based on what you know of their strengths, weaknesses, opportunities and threats. What are the benefits of having a different acquisition strategy to Greene King? How are they trying to penetrate foreign markets? Analyse why these strategies might be suitable, acceptable and feasible. Briefly identify and justify how the strategic direction of the organisation could be improved. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data.
The following information is important when:
• Preparing for your assessment
• Checking your work before you submit it
• Interpreting feedback on your work after marking.
The module Learning Outcomes tested by this assessment task are indicated on page 1. The precise criteria against which your work will be marked is as follows:
Strategic options: development and evaluation of strategic options, appropriateness and use of relevant strategic theory and models, tools & techniques to achieve this.
Strategy recommendation: Consistency with strategic analysis (assignment 1) and strategic options developed. Rationale of strategy recommendations.
Use of appendices and quality of referenced material, referencing