Critically discuss new promotional opportunities and possibilities created within digital environments and the implication of those changes has on consumer culture, using a minimum of TWO brand case studies explored on this module.
CW2 Resit Question (3000 words essay) due on Thursday 14th July 2016 15.59pm via turnitin
Essay Question: Critically discuss new promotional opportunities and possibilities created within digital environments and the implication of those changes has on consumer culture, using a minimum of TWO brand case studies explored on this module. You should include a minimum of 6 academic references and a bibliography.
Reading and resources for the module:
These must be up to date and presented in correct Harvard format unless a Professional Body specifically requires a different format
Powell, H. (ed.) (2013) Promotional Culture and Convergence. London: Routledge. See especially chapter 1 Consumers, markets and marketplaces.
Boyle, D. (2003) Authenticity: Brands, Fakes, Spin. London: Harper Collins.
Goffman, E. (1979) Gender Advertisements. New York: Harper Collins.
Leiss, W., Kline, S. and Jhally, S (1990, 1997, 2005) Social Communication in Advertising. London: Routledge
Lewis, D. and Bridger, D. (2001) The Soul of the New Consumer. London: Nicholas Brealey Publishing
MacRury, I. (2009) Advertising. London, N.Y.: Routledge.
Richards, B., MacRury, I. and Botterill, J. (2000) The Dynamics of Advertising, Reading: Harwood Academic Publishers
Yeshin, T. (2006) Advertising. London: Thomson
Psychoanalysis and the culture of narcissism
Bennett, D. (2005) Getting the id to go shopping: Psychoanalysis, Advertising, Barbie Dolls, and the invention of the consumer unconscious, Public Culture 17(1), pp. 1 -25.
Freud, S. (1960) The Ego and the Id. Translated by Joan Riviere New York, London: W. W. Norton & Co.
Freud, S. (1955) Beyond the Pleasure Principle. Translated by James Strachey in collaboration with Anna Freud London: The Hogarth Press
Freud, S. (1930) Civilisation and Its Discontents. London: Penguin Books
Lasch, C. (1979) The Culture of Narcissism: American Life in an Age of Diminishing Expectations. New York: Norton
Dear writer, please make sure you include a minimum of 2 brand case studies using Uniqlo, Zara, TK Maxx and Primark.
And dear writer, Please make sure that there is NO COPY AND PASTE IN MY COURSEWORK leading to plagiarism.