Case study analysis
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use citation on the text!!!!!!!!!!!STEPS FOR ANALYZING APROBLEM-BASEDCASE STUDY(Source: Chapter 5 in Ellet TextbookBusiness problems are outcomes or results of actions, processes, activities, or of forces that impede acompany or a person to achieve goals or stable financial results.o A company is facing stronger competition from new companies.o The CEO cannot gain the respect of his/her employees.o The manufacturing and sales departments fail to set common goals.Analysis of a Problem-Based CaseWe will use the “general steps for analyzing a case study\” but apply them to a case involving ao STEP 3: HYPOTHESIS, EVIDENCE, AND ANALYSISo STEP 5: RISK & ALTERNATIVESFor an analysis a problem-based case study, we will modify the steps mentioned above in theThe very first step, before you begin reading and analyzing a case study of this type, is to identify themain problem that you will be analyzing and solving. You do this by first reading the title, subtitle,graphs, charts, first paragraph, middle paragraphs, and the conclusion part.Write down your understanding about:o (a) the main characters of the caseo (b) where and when does it take place?o (c) the problem that you will be analyzing. Choose one or two problems…KEEP IT SIMPLE!As you begin reading the case, but briefly, ask yourself questions about the main causes of theAfter you have a list of causes of the problem, analyze them using business theories and concepts(finance, accounting, strategic management, marketing, economics, human resources, etc).Re-write the causes of the problem: This is your “hypothesis”.A “hypothesis” is a possible answer that you will be testing as you gather and analyze the evidenceThen, go back to the case study and read more in detail but only search for the information thatrelate to your problem and its causes. The idea here is to find evidence, such as facts andinformation, that is in sentences, tables, or graphs that will either support or disprove yourThen do any additional research if you are lacking information about the case by accessing newsarticles, financial reports, or any other report about that issue that you are analyzing.Finally, think about your solutions to the problem and write them down.An action plan should have short-term recommendations (planning for within 1 year) and long-termrecommendations (planning for the next 3, 5, or 10 years).In the case of a problem, tell the main characters how to solve the problem in detail (ex: yourecommend setting up weekly meetings between the departmental managers).In this step, you will be telling the main character of the case what to do in detail.Go back to your action plan and think about possible risky scenarios. For example: What if yourecommended a new TV advertisement but the budget for it will not be approved? Think aboutrealistic what-ifs scenarios given the information from the case. Do that for both the short-term andAfter you have identified the what-ifs scenarios think about their possible solutions ==> theThe “alternative plan” is famously called in business “Plan B”. It is also called “contingency plan” inThe idea here is not just to “think outside the box” but also to “think ahead for any problems”.
Case study analysis