fair trade and creating shared values are the same concepts. Explain

Subject is: management for non profit and social enterprises

Please make a case for OR against the following statement
–> fair trade and creating shared values are the same concepts

also please do some research and cite (in text and works cited)

*** also i will provide a example of a student on another topic so the writer has an idea of what this assignment consists of.

** i will also upload a document \”B-C-Q-A method\” pls make use of it throughout the essay