Marketing

Explain what Bounded Rationality is. Then discuss how this concept can affect the decision situation in SLP 1. Also discuss how thisconcept can affect the data analysis in Case 1. Explain your logic for both of your arguments. Are there any similarities between thesetwo situations?Week 1: Provide your initial discussion post to the question. Be sure to include references to any resources you used. You should useat least one resource to help you with your initial discussion.Week 2: Respond to at least two of your classmates’ initial posts. Your response should be substantive and further the discussion. Itis OK to be critical and use critical thinking. That means you can question what your classmates say. Do they provide their owncritical thinking and logic?