Utilize the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services.
ORIGINAL WORK! TURNINI REQURIED NOT OVER25%
NON PLAGARISM
Global Business Today – The Hofstede Study
140 points
Refer to Hofstede model in Chapter 4 of the textbook and the Global Business Today Interaction located below, and complete this assignment. Note: You must have a Flash-enabled browser to view the Global Business Today Interaction.
Write a three to four (3-4) page paper in which you:
- Imagine you are a consultant for a regional company wishing to move into an international market. Present an overview of the regional company, its products and services, the location, brief financial information, etc.
- Utilize the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. Use the following links to help you. http://geert-hofstede.com/countries.html and https://www.cia.gov/library/publications/the-world-factbook/
- Choose two (2) countries as potential locations for your company of choice to set up new international offices. Develop a set of specific recommendations for the company. In your recommendations review the 2 countries using the Hofsetede module http://geert-hofstede.com/countries.html
- Provide an analysis of the differences or similarities between US and the 2 countries.
- Demonstrate the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.
- Predict the economic opportunities of your recommendations.
- Speculate on the main potential risks inherent in relocating to the countries that you are considering.
- Suggest at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities.
- Analyze the major economic, cultural, and political / legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations.
- Assess the potential risks and benefits of various international markets and formulate effective market entry strategies to support foreign market expansion.
- Use technology and information resources to research issues in international marketing.
- Write clearly and concisely about international marketing using proper writing mechanics.
| Points: 140 | Assignment 1: Global Business Today – The Hofstede Study | |||
| Criteria | Unacceptable
Below 70% F |
Fair
70-79% C |
Proficient
80-89% B |
Exemplary
90-100% A |
| 1. Imagine you are a consultant for a regional company wishing to move into an international market. Present an overview of the regional company, its products and services, the location, brief financial information, etc.
Weight: 10% |
Did not submit or incompletely presented an overview of the regional company, its products and services, the location, brief financial information, etc. | Partially presented an overview of the regional company, its products and services, the location, brief financial information, etc. | Satisfactorily presented an overview of the regional company, its products and services, the location, brief financial information, etc. | Thoroughly presented an overview of the regional company, its products and services, the location, brief financial information, etc. |
| 2. Utilize the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. Use the following links to help you. http://geert-hofstede.com/countries.html  and https://www.cia.gov/library/publications/the-world-factbook/
Weight: 10% |
Did not submit or incompletely utilized the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. | Partially utilized the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. | Satisfactorily utilized the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. | Thoroughly utilized the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services. |
| 3. Choose two (2) countries as potential locations for your company of choice to set up new international offices. Develop a set of specific recommendations for the company. In your recommendations review the 2 countries using the Hofsetede module http://geert-hofstede.com/countries.html
Weight: 15% |
Did not submit or incompletely chose two (2) countries as potential locations for your company of choice to set up new international offices. Did not submit or incompletely developed a set of specific recommendations for the company. Did not submit or incompletely reviewed the 2 countries using the Hofsetede module in your recommendations. | Partially chose two (2) countries as potential locations for your company of choice to set up new international offices. Partially developed a set of specific recommendations for the company. Partially reviewed the 2 countries using the Hofsetede module in your recommendations. | Satisfactorily chose two (2) countries as potential locations for your company of choice to set up new international offices. Satisfactorily developed a set of specific recommendations for the company. Satisfactorily reviewed the 2 countries using the Hofsetede module in your recommendations. | Thoroughly chose two (2) countries as potential locations for your company of choice to set up new international offices. Thoroughly developed a set of specific recommendations for the company. Thoroughly reviewed the 2 countries using the Hofsetede module in your recommendations. |
| 4. Provide an analysis of the differences or similarities between US and the 2 countries.
Weight: 10% |
Did not submit or incompletely provided an analysis of the differences or similarities between US and the 2 countries. | Partially provided an analysis of the differences or similarities between US and the 2 countries. | Satisfactorily provided an analysis of the differences or similarities between US and the 2 countries. | Thoroughly provided an analysis of the differences or similarities between US and the 2 countries. |
| 5. Demonstrate the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.
Weight: 10% |
Did not submit or incompletely demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen. | Partially demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen. | Satisfactorily demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen. | Thoroughly demonstrated the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen. |
| 6. Predict the economic opportunities of your recommendations.
Weight: 10% |
Did not submit or incompletely predicted the economic opportunities of your recommendations. | Partially predicted the economic opportunities of your recommendations. | Satisfactorily predicted the economic opportunities of your recommendations. | Thoroughly predicted the economic opportunities of your recommendations. |
| 7. Speculate on the main potential risks inherent in relocating to the countries that you are considering.
Weight: 10% |
Did not submit or incompletely speculated on the main potential risks inherent in relocating to the countries that you are considering. | Partially speculated on the main potential risks inherent in relocating to the countries that you are considering. | Satisfactorily speculated on the main potential risks inherent in relocating to the countries that you are considering. | Thoroughly speculated on the main potential risks inherent in relocating to the countries that you are considering. |
| 8. Suggest at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified.
Weight: 15% |
Did not submit or incompletely suggested at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified. | Partially suggested at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified. | Satisfactorily suggested at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified. | Thoroughly suggested at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified. |
| 9. Clarity, writing mechanics, and formatting requirements
Weight: 10% |
More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
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