Go to one retail store that carry GLOBE brand (globe manufacturing co llc) and interview with them to get better understand of the brand GLOBE

we went to one of retail store that carry GLOBE brand (globe manufacturing co llc) and interview with them to get better understand of the brand GLOBE. plz help me to document this interview to the audio and dcoument, no need to write all the conversation down just need to record the important question and answer. the attached is the audio and some of the question