Demonstrate an understanding of the Emirate’s communications mix tools and their practices

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please I want do this assignment including portfolio and data of price or some details of Accounts

Outcome 3 : Demonstrate an understanding of the communications mix tools and their practices. Look at the communication trend in the airline business

Task 3: GROUP MEETING / ROLE PLAY – Emirate’s COMMUNICATIONS MIX – maximum marks awarded 30%

submission date: 8th May 2016

LO 3: Demonstrate an understanding of the communications mix tools and their

practices. Look at the communication trend in the airline business
Your manager has arranged for you to join the Corporate Communications team to work on a project regarding Emirate’s Communications Mix.

You will need to work together as a group to analyze Emirate’s current communications mix and to make recommendations for improvements in the Communications mix for the coming period, which will be implemented from 1st June 2016.

You and you team have been asked to present your analysis and ideas in a meeting scheduled for the 4th May 2016.

You should:-

Examine the existing communications mix
7.5 marks
Identify the target market
5 marks
Make recommendations with justification for a new and improved Communications Mix.
7.5marks

Guidelines

You will need to examine in detail all the communications / promotional activity currently undertaken by Emirates. This could include advertising, personal selling sales promotion, social media, publicity, cinema advertising, outdoor advertising, exhibitions, PR activities and any other form of communication.

Your recommendations should include costings and a 12 month implementation plan, and the Communications Mix should be fully integrated and appropriate for the target market.

You should present a portfolio of evidence at the meeting to include the 12 month implementation plan and your costing information.
5 marks

Role Play / Presentation skills
5 marks

More thanks