Compare what the company is doing :fitbit vs apple

Compare what the company is doing with what the textbook and lecture consider to be effective.
Make recommendations about what the company could have done differently and what the outcome of these differences might have been.
Use these questions to guide you:
– What are the key differences?
– Why are there these differences? Why the text is different?
– What was the company trying to achieve. Why?
– How effective were the company\’s actions?
– Would following the theories outlined in the textbook and lecture have changed the outcome?
USE THE LECTURE NOTES AND ONLINE SOURCE TO DO THIS WORK
and i have a ppt about my work. u just need to do about comparision and recommondation.only body part. dont do introduction and conclusion or others. because its group assignment i just need to do compare and recommondation. thanks