Explain the Roles of Advertising agency

Tasks

For this assignment you will be assuming your role as a student reporter for your school newspaper. This week your assignment is to research advertising agencies and write an article to be published in the newspaper. Format your submission as a newspaper article including a headline and include the following information in your article:

What is an advertising agency?
What functions do advertising agencies perform?
What types of services do they offer to clients?
What role does market research play in the daily activities of an advertising agency?
Why is advertising an important part of a marketing plan?