explain the Relationship Between Perceived Reputational Risk and Acceptability of Negotiation Tactics

citation
Ma, L., & Mclean Parks, J. (2012). Your good name: The relationship between perceived reputational risk and acceptability of negotiation tactics. Journal of Business Ethics, 106(2), 161-175. doi:http://dx.doi.org/10.1007/s10551-011-0987-6